Growth Plays
Industry Updates
Latest updates
What's happening now
- Company
Welcome: How These Industry Updates Work
A quick welcome — and a look at how we'll share industry updates with you, just for our customers.
Explainers
Guides and explainers on all things AI, SEO/AEO, and content
- Guides
What Is Answer Engine Optimization (AEO)? A Plain-English Primer
AEO is about getting your brand cited inside AI-generated answers. Here's what it is, why it matters, and how it differs from classic SEO.